We ran 2 rounds of moderated tests using think-aloud protocol. We recruited from these 4 countries to control for and study any differences in behavior and familiarity with time zones across different geographical regions. For our remote, unmoderated study, we recruited 83 people (42 men and 41 women, median age 37) from 4 countries: Australia (21 participants), the United States (22 participants), Germany (20 participants), and the United Kingdom (20 participants). We used to recruit participants for both studies. Whether grouping helps users to find their time zone in a dropdown.What people’s strategies are when using a search field within a time-zone selector.Which way of expressing time zones is more familiar (e.g., offset, time-zone name, city).What users expect when interacting with a time-zone selector.1 remote, unmoderated study with 83 participants from 4 countries (US, Australia, UK, and Germany).2 rounds of remote, moderated usability tests with 13 participants from 8 countries (UK, US, France, Belgium, Denmark, Germany, Australia, and UAE).To understand the best method of ordering and presenting time-zone selectors, we conducted: To reduce the length of the list, some of the time zones that share the same offset are grouped. Slack’s time-zone selector is organized by offset. The most frequently chosen time zones appear at the top of the list. However, offset from GMT is identical to the UTC offset. Google displays departure from Greenwich Mean Time (GMT), which is technically a time zone, not a time standard. Google Calendar’s time-zone selector is ordered by offset. A search feature allows users to search by items appearing in the list. North American time zones appear first on the list (Calendly is an American company) and, instead of the offset, the current time is displayed. This approach results in fewer entries in the list (since multiple cities and countries share the same offset). Calendly displays time zones by region or continent. When reviewing some popular time-zone selectors, we found many different design approaches. “I'm terrible with time zones, like really bad.” I don't know why they always go wrong, especially when it comes to scheduling for me.” “This is something that I hate doing in most websites.” Participants in our recent research openly shared: Understandably, this is not a fun task for users.
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